Cover Letter Marketing Assistant Entry Level

Landing a job is a challenge for many professionals. Landing a job without any experience can be an even bigger challenge.

As a job seeker without any experience, it’s discouraging when you’ve applied for dozens (or hundreds) of jobs and received zero responses from employers. Although you might feel like giving up on your job search, it’s important to persevere and continue writing cover letters that will make you stand out to employers.

Here are some tips for writing a cover letter when you have little or no experience:

First Paragraph: Clearly introduce yourself.

The first paragraph is your opportunity to make a strong first impression on the employer. This section should explain who you are, the position you’re interested in, and how you discovered the opportunity.

[Related: Employers, learn how to get strategic to attract the right applicants by being specific about these 11 things.]

The introduction is also a great opportunity to mention and connections you have with the organization. For example, if you know a previous intern or alumni who worked for the organization, be sure to mention his or her name in your introduction.

For example:

My name is Sarah and I’m a recent graduate from Purdue University. I graduated in December with a B.A. in communications and a minor in marketing. An alumni forwarded me a job posting about your Associate Marketer position at ABC Media Group. I’m highly interested in this opportunity because I’d make a great fit for your agency.”

Second Paragraph: Talk about your relevant skills and accomplishments.

This section is the biggest challenge for job seekers with little or no experience. It’s also the section where many job seekers make mistakes because they don’t know how to highlight their relevant skills and classroom experience.

As you explain why you’re qualified for the position, it’s important to connect the dots with the employer. For instance, if you didn’t have a marketing internship but you’ve gained a lot of marketing experience through a part-time job in student services, you could highlight the communications skills and experience you gained through that position.

For example:

“I realize you’re looking for a candidate with strong written and oral communications skills, as well as experience with event planning and strategy development. As an office assistant in Purdue’s Office of Student Life, I was responsible for planning and promoting campus movie nights for students. This project required me to promote the event on social media, send email blasts to students, and design flyers to post around campus.”

Third Paragraph: Highlight your best qualities and explain why you’re a good fit.

Most employers want to hire candidates who are creative, team players, and have strong time management skills. Although you consider yourself a great fit for the position, you need to use examples that illustrate why you’re a good fit for the job. The reality is, simply stating that you have excellent time management skills and a knack for leadership won’t land you a job.

When talking about your qualities, it’s important to talk about real-life examples. The key point to remember here is to make sure your examples are succinct and visual.

For example:

“During my final semester at Purdue, I led a group of three students to create a marketing campaign for an animal shelter in Indianapolis. I was responsible for leading brainstorming sessions, communicating with our client, and editing the final version of the campaign. Through this project, I learned how to collaborate with others and work effectively in a team in order to accomplish a common goal.”

Fourth Paragraph: Conclude with a call to action.

The final paragraph is the section that will seal the deal for a job interview. You want to leave a lasting impression on the reader, so make sure your conclusion is confident, upbeat, and encourages the hiring manager to get in touch with you.

For example:

“With the combination of my marketing experience and leadership skills, I’m confident I’d make a great fit your this position. Thank you for taking the time to review my application and consider me as a candidate. I will follow up next Wednesday to schedule a time to talk with you more about this position. I look forward to hearing from you soon!”

After you’ve proofread the cover letter and are confident it’s error-free, you’re ready to send it to the hiring manager. Make sure you’ve included a header at the top of the document including your contact information and a shortened URL for your LinkedIn account. Once the document is ready, save it as a PDF and attach to an email for the hiring manager. This will ensure the formatting of your cover letter doesn’t change once it’s downloaded by the recipient.

Just because you don’t have experience doesn’t mean you can’t write a stellar cover letter. By following these tips, you’ll write a cover letter that gets you noticed by employers and land your first entry-level job.

What are your best tips for writing a cover letter without experience?

TagsCover LetterCover Letter TipsEntry-level

The following marketing assistant cover letter example demonstrates how a marketing assistant can highlight her accomplishments to sell herself for an opportunity in marketing.

When looking for entry-level marketing jobs, it is important to showcase your achievements in the marketing world as it relates to the position.

With just a few customizations, this cover lover example can help you gain more interviews for Marketing Assistant positions.

Marketing Assistant Cover Letter Example

Janet Vista

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(727) 461-8512 |

Copyright 2016 Resume to Referral, Professional
Cover Letter & Resume Writing Services for Managers & Executives


City, State Zip


Dear Mr(s)._____________:

I was so excited to learn about the open [Marketing Assistant] position at your firm. I have been following your organization and I love the direction you are taking into the South American market. While earning my Bachelor’s degree in Marketing, I had the opportunity to study abroad in Panama. I learned quite a bit about the behaviors and buying trends of the Latin American market.

With this knowledge and a background in social media management, I would be an ideal candidate for this role. In my most recent role at Company X, I was able to expand their social media presence by creating engaging content for our followers. I also came up with a market expansion plan to reach our customer base in Guatemala, Honduras, El Salvador, Nicaragua and Costa Rica.

As a result, we gained 15% of the market share in these regions, which grew our revenue by 35%.

As I embark on my marketing career, I am looking to continue making a positive impact on the bottom-line for a forward-thinking corporation like yours.

Please, feel free to reach me directly at xxx-xxx-xxxx to further discuss this role. Thank you for your time and consideration. I look forward to hearing from you soon.



Job Seeker


Marketing Keywords

Marketing cover letters should be keyword rich. For example, marketing assistants may want to include some of the following job skills:

  • Email Campaigns
  • Website Maintenance
  • Social Media Management
  • Online Marketing
  • Traditional Marketing
  • Marketing Event Planning
  • Data Gathering
  • Reporting / Analysis
  • Creative Marketing
  • Market Research
  • Trend Analysis / Insights

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