Typeface Poster Assignment Rubric

Typography Poster

Using Adobe Illustrator, create a poster that showcases the unique features of an important classic typeface and defines a number of important typography terms. You must choose a typeface from the periodic table of typefaces, below.

Requirement 1: Once you have chosen a typeface, design a poster that prominently displays the name of the typeface, the designer, the year it was introduced, and the fonts (regular, black, condensed, etc.) that make up the font family. You should include any relevant historical detail, points of interest, and a visual description of any unique features.

Requirement2: Visually define 10 different typography terms we have learned during this unit, while focusing on the unique features of one font. Your definitions should include 2 definitions from each of the following categories:

Layout / formattingAnatomyAesthetic
  • leading
  • tracking
  • rag
  • river
  • kerning
  • counter
  • x-height
  • spur
  • descender
  • ligature
  • slab-serif
  • sans-serif
  • serif
  • blackletter
  • script
  • condensed
  • oblique
  • black
  • inclusion of all required elements
  • accuracy of your definitions
  • evidence of planning and critical thinking
  • appropriate use of visual medium
  • readability/overall aesthetic/spelling/grammar

The rubric can be viewed here.

Here are two examples of typographic posters

This clearly demonstrates a number of the unique features of the font, and draws attention to the geometric shapes of the C, Q and O, and to a lesser extent, the B, D and R. This poster also integrates typography anatomy terms like the descender, the bar and the stem into the design.

This poster demonstrates excellent use of the visual medium by incorporating the overall design into a newspaper layout, since ‘Times New Roman’ was originally designed for use in newspapers.

Here’s an awesomecheat sheet.


You must chose one of the top 100 typefaces of all time, as chosen by The Internet**

We don’t own every font here (they’re expensive) but here is a list of the ones Redmond has purchased, that are on this list.

 

Presentation of Research 

Prominently positions title/authors of paper thoroughly but concisely presents main points of introduction, hypotheses/ propositions, research methods, results, and conclusions in a well-organized manner

Narration and/or answering of questions is engaging, thorough, and adds greatly to the presentation  

Contains title/authors of paper adequately presents main points of introduction, hypotheses/ proposition, research methods, results, and conclusions in a fairly well-organized manner

Narration and/or answering of questions is adequate and adds to the presentation 

Contains title/authors of paper presents main points of introduction, hypotheses/ propositions, research methods, results, and conclusions but not as sufficiently and not as well-organized

Narration and/or answering of questions is somewhat lacking 

 Title/authors absent

Does not sufficiently present main points of introduction, hypotheses/ propositions, research methods, results, and conclusions and is not well-organized

Narration and/or answering of questions is lacking 

Visual Presentation 

Overall visually appealing; not cluttered; colors and patterns enhance readability; Uses font sizes/variations which facilitate the organization, presentation, and readability of the research

Graphics (e.g., tables, figures, etc.) are engaging and enhance the text content is clearly arranged so that the viewer can understand order without narration

Overall visually appealing; not cluttered; colors and patterns support readability

Adequate use of font sizes/variations to facilitate the organization, presentation, and readability of the research

Graphics (e.g. tables, figures, etc.) enhance the text content is arranged so that the viewer can understand order without narration

Visual appeal is adequate; somewhat cluttered; colors and patterns detract from readability

Use of font sizes/variations to facilitate the organization, presentation, and readability of the research is somewhat inconsistent/distractions

Graphics (e.g., tables, figures, etc.) adequately enhance the text

Content arrangement is somewhat confusing and does not adequately assist the viewer in understanding order without narration 

Not very visually appealing; cluttered; colors and patterns hinder readability

Use of font sizes/variations to facilitate the organization, presentation, and readability of the research is inconsistent/distracting

Graphics (e.g., tables, figures, etc.) do not enhance the text

Content arrangement is somewhat confusing and does not adequately assist the viewer in understanding order without narration

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